Mommas Boy IPA
For this personal project, I decided to create something really fun based off of a term that evokes a lot of imagery and ideas for me - “mommas boy.” For this design, I based my initial sketches on the classic tattoo cliche - the I heart mom tattoo. From there, the Mommas Boy IPA can design was born.
I wanted Mommas Boy to be an IPA that stood out from others, from the name to the can. Mommas Boy IPA intentionally gives off a fun and soft vibe - as opposed to many IPA designs that have the very opposite aesthetic.
